DUB Magazine Customizes 2011 Hyundai Equus for SEMA Show

Hyundai is evidently determined to prove the industry that its all-new flagship Equus sedan is more than just your average luxury car. Case in point: the DUB Edition Hyundai Equus, which the automaker has partnered up with the fabricators at DUB Magazine to present at the upcoming SEMA Show in Las Vegas. This is the second tuned version of the Equus after the folks at Rhys Millen Racing released details on their customized car for the tuner show...[READ MORE FOR FULL ARTICLE]

"We know that SEMA show-goers look forward to seeing the cool new cars like Equus and the unique ways we customize them," said Myles Kovacs, president and co-founder, DUB Magazine. "With this car we tried to give tuners an idea of what modifications can be done within the luxury segment."

The list of upgrades planned for the DUB Edition Equus includes a Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and tail lights, and a custom two-tone, gloss black-and-matte charcoal paint job. The Equus will also feature a lowered suspension riding on 24-inch TIS modular style 10 wheels with Pirelli Pzero Nero Tires.

Interior upgrades will include a new audio system with nine Infiniti Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers, custom leather and suede upholstery, an illuminated headliner and rear bucket seats.

This year's SEMA Show takes place from November 2nd to November 5th at the Las Vegas Convention Center in, not surprisingly, Las Vegas.