The Next Level of Kia´s Design Revolution: All-new Optima

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The Next Level of Kia´s Design Revolution: All-new Optima

Post by sonic on Mon Aug 09, 2010 1:32 am

The Next Level of Kia´s Design Revolution: All-new Optima


Exterior Design Story
These are exciting times to be a member of the Kia Design Team. We have the opportunity to shape our brand through the creation of outstanding design statements with many new projects in succession, with the rapidly changing global awareness of Kia.

We set our internal benchmark for design quite high. Our recently launched products like Sorento, Cadenza, Venga and Sportage are already emotional “must have” products with strong global appeal; they demonstrate Kia´s amazing transformation towards being a design driven brand. These cars are strong statements of Kia´s holistic design approach and of our increasing focus on design and feedback integration. To go forward in this new direction, we rely heavily on comments from the media, consumer groups and our customers to make better products for Kia´s future.



In this regard, it was clear that the Optima/Magentis successor must again raise the bar to a higher level. With the new Optima, we have created a product that people previously would not have expected from Kia and that’s exactly what we set out to achieve!

When we started working on the all-new Optima, we created a ‘mood wall’ with images of inspiring cars. This ‘wall of fame’ consisted not of cars which most of our customers would have in their minds when dreaming of midsize sedans, but rather of inspiring cars which have set the benchmark in automotive design.

From the beginning it was our clear intention to design an outstanding car that would influence the future mood walls of other design studios.



Read the rest HERE via kia-buzz.com
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Re: The Next Level of Kia´s Design Revolution: All-new Optima

Post by EarthWormJim on Mon Aug 09, 2010 6:27 am




Link: http://www.drivearabia.com/news/2010/04/02/kia-optima-2011-midsize-sedan-debuts/

It was already Debut!wahaha.. so what now hyundai? which one looks better the Sonata 2011 Full option or this one? Twisted Evil Another great move for KDM!
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Re: The Next Level of Kia´s Design Revolution: All-new Optima

Post by sonic on Mon Aug 09, 2010 10:13 am

damn it, i vote for this one, it's hawt! yet again the hyundai has an fugly front! Twisted Evil
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Re: The Next Level of Kia´s Design Revolution: All-new Optima

Post by EarthWormJim on Mon Aug 09, 2010 5:08 pm

I think Kia is Doing a better design to Sell their units better than its Sister Company Hyundai. Kia wanted also to reach the standing of hyundai in the auto industry. Its a Battle of KDM for 2011. I hope ssang yong will also reLifted their auto design to have a 3 way battle. its like a battle of the Designers in 1 company.hahaha
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Re: The Next Level of Kia´s Design Revolution: All-new Optima

Post by sonic on Mon Aug 09, 2010 5:12 pm

except that Kia seems to have absorbed all the cool people Laughing
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Re: The Next Level of Kia´s Design Revolution: All-new Optima

Post by EarthWormJim on Mon Aug 09, 2010 5:29 pm

yeah! if this will be available locally in my place all the Sonata and Aurion users will definitely sell their unit specially the Rich Local peeps(Arabs, Sheiks). Sonata looks are more Elegant than this. Optima is more a Tuner Design with an Elegant Interior which is a great attract to the Cool people!
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